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Damien Vivona in New Jersey on April 28, 1976 to Benedict and Charlene Vivona, grew up with a love of music inspired by his father, who played saxophone for such music greats as George Benson & Frankie Valli. His musical interests range from KISS, Guns And Roses to Beastie Boys, MJG and Notorious B.I.G. but Damien followed the music and career of Tupac Shakur aka Makaveli so closely that his friends on the street dubbed him “D’Aveli The Don” and it stuck. In his early 20’s, D’Aveli worked in the packing and shipping department for Leisure Time Music Manny G. Wells, a rack jobber in New York, where he learned a lot about the business aspects of the music industry. He took advantage of an opportunity and in a bold move bought the public domain trademark of the infamous Casablanca Records, home to such popular acts as the Village People and Donna Summer, as well as the logo of the urban-based Death Row Records, early home to Dr. Dre and Snoop Dogg. D’Aveli saw a chance to re-invent these hugely successful labels. He began writing his own lyrics to address and express the issues and interests of the Italian-American street culture and a new genre called Italian Hop emerged. Label name recognition has given way to maximizing the limitless digital and branding opportunities for D’Aveli’s ever-growing portfolio and his own label, Chocolate Street Records.
D’Aveli has released several CDs including 2PAC TRIBUTE ALBUM, WORDZ NEVER D.I.E. 2ND, 42876 A.D. and SOUTHERN PARDON. His latest release, THE SOCIAL CLUB
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